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Towards the Realization of "Sport for Everyone"

The Sasakawa Sports Foundation (SSF) was established in March 1991.

Since the establishment, SSF has implemented a wide range of activities such as survey research, grant programs, and international cultural exchange in order to promote the enjoyment of sports by "anyone, anytime, anywhere".

As Japan has faced the declining birthrate and the aging society, the public awareness about the importance of sports and healthy lifestyles has increased. Despite this fact, over the past ten years, the number of people who are unaccustomed to playing sports has remained steady at five out of ten. SSF believes that it is our responsibility to change this shocking statistic while helping create a healthy, dynamic environment for everyone, the mission of SSF.

The first decade of the 21st century has now gone and we have begun to see a push toward new sports policies by the government. SSF celebrated its 20th anniversary amid the ongoing changes, and has decided to enhance the research function, which compiles and analyzes a wide variety of survey data. We are thus able to proactively propose governmental policy on local and national levels and propose programs to sports organizations. In addition, we are also able to develop and implement programs that embody our vision of sports in the future.

SSF will continue promoting the firm establishment of "Sport for Everyone," a philosophy that aims to create a happier, healthier society, with the ultimate goal of enriching the athletic lives of each individual and creating an environment in which people can continue enjoying sports in their own ways.

Kiyoko Ono, President
Sasakawa Sports Foundation

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