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Introduction of Activities and Projects

Surveys on athletic lifestyles

Every other year, SSF conducts nationwide surveys to grasp the current situation of and interest in sports in Japan and provide information that supports their promotion. By gaining an understanding of the sports participation rate (changes in number of people involved in active sports*), SSF has also been able to compare sports in Japan with sports in other countries that boast a high level of sports development. Since 2001, SSF has been conducting a survey once every four years targeting teens, which has also allowed it to verify the results of its activities. As of 2009, it began conducting a national survey targeting children between the ages of 4 and 9, the first survey of its kind in Japan.

*SSF defines “people involved in active sports” as those who are involved in activities that are at least “moderately vigorous” in intensity for 30 consecutive minutes or more at least twice a week.

Publication of white papers on sports

In 1996, SSF published Japan’s first white paper on sports as a proposal for changes in sports-related attitudes and behaviors. Since then, it has continued publishing a white paper every five years (2001 and 2006). Based on a wealth of data gathered both in Japan and overseas, these documents, which identify the issues facing sports in Japan and are filled with proposals for promoting sports in the 21st century, are indispensable to those affiliated with sports. (The next white paper is scheduled for publication in FY2010.)

Popularization of Challenge Day

Challenge Day is an international sports event in which municipalities compete to have the largest number of people participating in sports and athletics for more than 15 consecutive minutes. Held annually on the last Wednesday of May, this event allows participants to experience the fun and the joy of sports and exercise, raising interest in sports participation and vitalizing local communities. SSF not only coordinates Japan’s Challenge Day but also acts as the liaison between Japan and foreign cities as it works to popularize the International Challenge Day, an event that fosters competition between Japanese and foreign cities.

Administration of general sports website

Through its official website, SSF, which aims to advance the philosophy of Sport for Everyone, widely promotes its activities and provides the latest domestic and international sports information promptly and effectively. In this way, SSF continues working towards the promotion of sports participation and the enrichment of athletic lifestyles.

Cooperation with international sports organizations

SSF is working to deepen understanding of Japan’s sporting world by collaborating with leading Japanese sports organizations and continuously present accurate and varied sports information on Japan. By gathering a variety of information including the reality, issues, and policies related to sports in different countries, SSF is fostering regular information exchange and mutual understanding with the ultimate goal of promoting Sport for Everyone in Japan, Asia, and throughout the world.

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